Consumer Behaviour On Decline Of Sales Marketing Essay

Consumer Behaviour On Decline Of Sales Marketing Essay Introduction This report is prepared to analyse how consumer behaviour changes has led to the decline in sales volume of Xclusive perfume brands across the UK market. For the last two years sales has declined consistently across the target market of upper class consumers in UK. Xclusive is an premium perfume brand from Premium Products Ltd, a company based out of UK. Company launched this premium brand for men and women in UK market in 2006. By 2007, they had a 1.2% market share, reporting a total sales turnover of 7.96 million GBP (Esprit Magazine, 2007) In 2008 and 2009, the sales declined by 5% and 6.2% respectively. Preliminary reports show a decline in popularity of this brand and lesser movement in stores among the upper class customers. This report is intended to analyse the reasons which led to the sales decline over the last two years. Report will test the hypothesis that consumer behaviour variations led to the decline in sales. Other key objective of this report is to come up with suggestions to reverse this declining sales trend and influence a positive change in consumer behaviour to increase the sales. Current Product and Marketing Strategy Xclusive brand of premium perfume for men and women was launched by Premium Product Ltd in 2006. There were four lines within this Xclusive brand herbal, musky, woody and spicy. Musky was the popular most brands followed by Herbal. They were packaged in exclusive golden bottles, which gave exquisiteness to the whole product package. Health consciousness was on the rise among the UK consumers in 2006. That made the company launch this exclusive herbal perfume to the upper class consumers. This was launched as part of their market differentiation strategy compared to other premium brands. Main target was upper class men and women in UK with social grade A and B. (Businessballs, 2008). This market size constituted 25% of the total UK population. Premium Products Ltd used a premium pricing for all products including this Xclusive product line, with herbal being the most expensive as it was made from healthy ingredients. The company adopted a selective distribution strategy targeting only luxury zones and concentrated on boutiques and big malls like Wesfield and Metrocenter. Distribution strategy was centred around premium malls and online shops like Perfume shop. (Suite101, 2007) Company did the promotion mainly through celebrity ads in mass media like TV and upper class magazines like Glamour and Cosmopolitan. Promotion was around healthy sports men and women using this exclusive perfume. (National Readership Survey, 2007) Problem Analysis Problem: In the last two years there has been a drastic decrease in the sales of fragrance products (perfumes). Study was conducted on market and consumer buying process to understand the reasons behind this decline in sales. In the market study, objective was to test whether external market conditions were favourable to perfume business. Market study was done using the PEST method. While doing sales analysis, it was found that decline in sales actually came from women segment. Hence market and consumer behaviour study was mostly attributed to the social class A and B women segments. Buyer responses Choices of product brand dealer timing price Buy more, less, stay loyal etc buyers black box Needs wants, stimuli Product, price, place, promotion etc Environmental (PEST) factors Buying Process Analysis We looked at the typical buying process of premium perfumes by women in UK. Looking at the major players involved in a typical purchase decision. Initiator Influencer Decider Buyer User Usually, women themselves are the initiators to buy perfumes for following reasons: Long lasting scent Makes feel attractive One that others comment on Makes feel sexy Changes or enhances mood Initiators can be men also who buy gifts for women. It basically depends on the age group of women. But generally speaking, the influencers can be: Peer group Celebrities Referred by magazine (foil pouch samples preferred) Advertisements in media Women themselves and men also. Both men (as gifts) and women. Women, her friends, relatives etc. Since women play the major role of initiator and decider in this buying process, we need to understand internal and external factors which can impact the consumer behaviour of women belonging to social class A and B. Consumer behaviour characteristics Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. (Ezinearticles, 2007) There are multiple factors which can influence the consumers behaviour over a period of time, which includes both internal and external. Broadly the internal factors could be personal traits like age, income, occupation, personality, lifestyle etc and psychological factors like motivation, perception, learning, beliefs and attitudes. External factors can be social ones like reference groups, social status and influence of family. It could be cultural factors too like culture and sub-culture and social class. This is very much relevant to the premium perfume product segment too. External Factors affecting consumer behaviour Among the external factors, the key ones which directly impact consumer behaviour are demographics and social class. Next comes the influence of reference groups like celebrities, friends and family. But since the target segment is mainly upper class and upper middle, culture/sub-culture seems to be the least important variable. Demographics It is more an internal factor, which is of course shaped by external influence. Teenagers: They are more interested in citrus scents. Usually they prefer a fragrance that makes them attractive to others. They dont have any affinity towards a brand, but they like to try out different fragrances and brands. Adults: They are most likely to buy fragrances for most likely to wear a perfume to feel sexy. Older women are more likely to switch fragrances within their collection once a week or more. As they are more health conscious, they are more likely to consider Home Fragrances, Eau de Perfume, and Essential Oils as part of the Fragrance category. They are much more branding savvy. They prefer fruity and flowery fragrances and follow celebrities to a large extent. (Fragrancefoundation, 2007) In the UK, every woman between the ages 25 and 34, on an average carry  £ 71 worth of cosmetics in their handbag. (China cosmetic packing, 2010) Three out of five women were more likely to buy a fragrance samples in a magazine (foil pouch samples preferred). Now women prefer having a wardrobe or collection of fragrances too. (Fragrancefoundation, 2007) They still follow celebrity endorsements while choosing the fragrance. This is evident from the popularity of M brand introduced under the brand of Mariah Carey (Entrepreneur, 2007)). Consumers have revisited classic fragrances as the shift in buying behaviour moves towards quality, authenticity or value. (Academic Mintell, 2007) Social Class Similarly, differences in social class can create customer groups. In fact, the official six social classes in the UK are widely used to profile and predict different customer behaviour. In the UKs socioeconomic classification scheme, social class is not just determined by income. It is measured as a combination of occupation, income, education, wealth and other variables. (Tutor2U, 2007) Relevant social class segments for our premium perfume segment: Upper upper   old, established, socially prominent families Lower upper   new rich   Upper middle   professional people   Lower middle   white collar, salaried workers (Emailcommerce, 2007) Now the characteristics of each of these social classes vary as they are bound by different cultural and sub cultural elements. In the current marketing strategy the product was positioned just for upper class women and we didnt have a differentiated positioning for each sub cultural or social class groups within this broad definition of upper class women. Needs and buying process of upper middle class woman is completely different to a upper upper class woman. For example upper and lower middle can get influenced by friends and co-workers more and women tend to be mostly decision makers and purchasers. However in the upper upper and Lower upper, influence of family may be higher. Reference groups like social clubs, charity organisations, and social get together could be more relevant to influence the upper class women. Hence a segmented marketing approach is needed. However the 2009 downturn has frequency the purchase of perfumes among women. Women on average buy 4 fragrances a year. (Fragrencefoundation), due to the downturn there this has decreased to 2-3 fragrance a year. Still women spend enough on cosmetics. Among the higher social classes, penetration of social media has increased. Online purchases using cards has become common. Internet as an outlet has increased its penetration by 4% in the UK market. (Fragrancefoundation, 2007) Reference Groups Reference groups could also potentially influence the buying of premium perfume product. Reference groups can be aspirational or associative. Celebrities and socially respected ladies form aspirational reference groups for high class UK women. Associative reference groups could be members of a social club or co-workers or even members of church and some organisation. Friend circle is another major influential reference group as they could be sharing same interests and preferences. Family could be another reference group, this is however dealt separately. (Consumerpsychologist, 2007) In the target segment of Xclusive premium perfume product, reference groups are quite relevant. For example, Celebrity brands  are driving market growth among younger fragrance users. Over 30 new celebrity fragrances were launched in 2007. One in five 16-24 year olds claim to own at least one, compared with one in twenty over-45s. Celebrity fragrances provide the entry point for young people into the whole luxury sector.  (Fragrancefoundation, 2007) (As internet is becoming a key social media, reference groups like forums and fragrance review sites is also becoming key influencers in the decision making process. Sites like http://www.bestperfumeforwomen.co.uk/ provide reviews and give a ranking on best perfumes. You can no longer launch hundreds of fragrances, as the customer is more selective and wants something unique. Its not only the downturn that has forced this change in consumer behaviour. Thanks in large part to the internet, shoppers are much more knowledgeable about fragrances-more than many brands think. A look at some of the fragrance blogs or websites, such as Sniffapalooza (once derided, but now courted by fragrance brands) shows that consumers are having educated discussion and debate about fragrance, comparing different products and asking why they are all alike. Fragrance expert Michael Edwards calls this consumer the connoisseur, and compares such behavior to the foodie trend that emerged several years ago. Influence of Family In our target segment of upper and higher middle class women in UK, influence of family members is vital in making purchase decisions. Individual members of families often serve different roles in decision making process. Some individuals are  information gatherers/holders, who seek out information about products of relevance. These individuals often have a great deal of power because they may selectively pass on information that favours their chosen alternatives.  Typically husbands play the role of influencers; they let their wives know their wishes and suggestions. Husbands usually travel and get to know from social gatherings and even from online or internet means. In the case of premium perfume, the role of each individual in the family is critical be it that of gatherers who may be typically younger lot or social buffs, or that of influencers like husbands or decision makers or even purchasers. This makes marketing more tough as the messages need to reach a wider cross sec tion of UK society. Point of sales marketing can help to convince purchasers, but broad marketing conveying the features of Xclusive premium perfume should reach others like older ladies, socially respected relatives, and husbands. (Consumerpsychologist, 2007) Three out of four women say that when they find a fragrance they really like, they tell their friends about it. Every 2 in three women give perfumes as gift to partners, friends and family. Impact of culture/sub-culture elements Each culture contains sub-cultures groups of people with share values. Sub-cultures can include nationalities, religions, racial groups, or groups of people sharing the same geographical location. Sometimes a sub-culture will create a substantial and distinctive market segment of its own. OgAAAPeyJpurr1ryoFWlKXRdQZJVSyMAct7AfdHZmI-zSL4J5aoWNgxDAjv20AMfd_XlBjE5RI8O3Ge8wNG63V0VYoUA15jOjGI8ihdsXtJS1SOoJjWTF231BFIw (Source: From the Module presentation) For example, the youth culture or club culture has quite distinct values and buying characteristics from the much older gray generation. Similarly sub-cultural groups like immigrants from other countries and resident nationals belonging to other regions will show different characteristics to the UK culture. For example in the case of Asians, family relationships are much stronger and gifting is usually informal and ritual. However in UK, relationships are more loose, but gifting is done formally. Packaging is more relevant to the UK upper class when compared to other nationals. European communities give lot of importance to quality and elegance. Just like nationality as the above diagram shows, there are many more factors which shape up the cultural trait of an individual. Suggestions to influence consumer behaviour Fine grained social class segmentation: Have more targeted segments by age, by social class and by age. This is important as messages may have to be different and different fragrance products needs to be marketed to different social class and age groups Celebrity references: Continue to use references from celebrities, but widen your celebrity base to influence different segments. Musicians, film stars, entrepreneurs, sports personality and so on. For example younger lot get influenced with entrepreneurs as they look for confidence image to get associated with the perfumes they use. Older may prefer music stars and film personalities. Educational Promotions across wide cross section: Sales staff needs to be trained to improve their selling support and skills in order to advise customers correctly. Fragrances sold in self-selection should carry information on the outer box to provide consumer with the key ingredients of the product. Leaflets in boxes could also contain information for the consumer on the fragrance, on how to wear and tips on fragrance layering, and its ingredients which is a standard for many prestige skincare brands. In addition samples can be used to explain fragrance notes. Furthermore online sampling has been successfully carried out by luxury brands. Promotional messages should be targeted at initiators, influencers and decision makers. POS marketing is critical for purchases like free samples. Increasing the reach:Target to increase the number of outlets to reach a wider segmented base of upper and higher middle class women. Use internet as a channel to target convenience shoppers. Online purchase and spending is increasing in the upper class UK consumer segments. More over place reviews and customer testimonials especially of reference groups in social marketing sites to influence the prospective buyers. Differentiated products and channels for multiple segments: Thus there is a need to address the Teenage customers and Adult customers with different products according to their preferences. There are basically different types of shoppers which are Convenience Shoppers Value Shoppers Image Shoppers Experience Shoppers Luxury perfumes for women come under Image Shoppers and Experience Shoppers were, Teenagers belong to Image Shoppers and Adults belong to Experience shoppers. Understanding customers, their preferences, their needs led to the conclusion that our firm should go for two product lines, one addressing the teenagers and the other addressing the adults. The perfumes should have a variety of flavors i.e., a variety of citrus flavors for teenagers and flowers and fruity flavors for adults. Also advertising and promotional activities should be based on this segmentation. Recommended Positioning Strategy for Xclusive Premium Perfume Brand Introduction This report is prepared to suggest a positioning strategy for Xclusive brand of premium perfume for defined market segments. The objective of this new positioning strategy will be to have a positive influence on various factors which impact consumer behaviour and purchase decision of this premium product. However this report is limited to the positioning of the products for one of the target segments, which is upper class and higher middle class women. We assume that positioning strategy for the segment of men is working fine as sales has shown positive upward trend so far. Key Gaps with the Current Positioning Strategy Broad and inappropriate target segmentation: As per the current marketing strategy the target segment was defined as upper class men and women. Positioning message or current tagline Exclusive fragrance for just you was used to attract upper class men and women to feel that they own it and join a elite group of premium perfume owners. The target segment of upper class women was broader as consumer behaviour characteristics tend to differ with in the target segment of upper class women by age and social class. Hence the marketing messages failed to impress all the prospective buyers among the target segment of upper class women. Earlier, the segmentation was based on just income and status as quite evident from the positioning message. But it failed to impress all the cross sections of the prospective buyers. Lack of differentiated products and positioning: Tagline and positioning creates a perception map in the minds of consumers. Exclusive fragrance just for you suggests following characteristics it is expensive, it is exclusively for upper class only, it is unique from other products. However in real sense product was not differentiated from the competitor products. Hence there was a different between customer perception and experience which led to customer dissatisfaction and decline in repeat purchase. Teenagers Vs Adults with in the upper class target women Pure herbal Adults how to gain their credibility retain customer the core segment to be targeted.. Quality Personal body chemistry Brand image Teenagers Low price(relatively) Stress more on ambience Increase of celebrities Increase of social media usage especially in teenage networking sites Personal body chemistry Brand image As you can see above, teenagers are showing more affinity towards synthetic fragrance while adults are interested in herbal products. This itself calls for a rift in preferences and perception about the same fragrance product. Marketer need to address this with a differentiated product strategy. This kind of differences in perception mapping of the same product by two sections of the target segment was not considered while deciding the product and positioning strategy. Lack of proper celebrity references: Celebrities used for promoting Xclusive brand were mostly contemporary stars from the field of sports and films. But this is again not in line with the tagline, the company had. Ideally the company should have tried to bring in an image of a classic brand and they could have chosen somebody from old classic films like Lawrence of Arabia or actresses like Julie Andrews (Classic Movies, 2008) UK Consumers, especially the women in the age group of 30 to 60 were revisiting the classic brands and this could have been a better strategy. Couldnt reach all influencers: In the case of upper class women, a typical purchase process is influenced by friends, family members like husband, social clubs, social marketing forums and then ofcourse the aspirational groups like successful businesswomen or celebrities. Xclusive as a brand didnt have any such associations with these influencers. They were mostly targeting the decision makers and purchases with ads being targeted in magazines like Glamour. Redefine the target segments among the Women Xlusive brand has suffered a decline in sales over the last two years among the women target segment. From the market analysis and consumer behaviour study we can find that current marketing strategy was not good enough to attract all prospective consumers among the target segment of upper class women. Initial market strategy was just built around the income class, but it was not taking into account the consumer behaviour changes as per different factors like social class, age, cultural difference and so on. Shift in target segmentation from Upper class women to multiple target segments of segment 1: upper upper class and upper middle class (employed) woman segment 2: teenage women in upper middle class and upper class (with a high disposable income) Differentiated Products and Positioning Me too products or generic product line with one positioning message will not work in this changed environment. UK consumers are more going towards value shopping and they are likely to make more informed decisions rather than going by quick stimuli. Segment Product Positioning Upper class and upper middle class women Xclusive Classic range of fragrance in herbal mix Health and Class Exclusively Teenage upper class and upper middle class Xclusive Style Synthetic perfumes with citrus flavours Style and Confidence Suggesting following the Key Brand method to look at what factors would influence women in the above target segments choose a fragrance in the premium segment. (Brandkeys, 2010) Hence the differentiated products and positioning should be made around the following attributes selected from the above matrix Product Image Scent Ingredients Reactions Classic range of fragrance in herbal mix Classic Sexy Sociable Traditional Floral Spicy Natural Ingredients Fresh Original Sensual Powerful Inspired Strong Hence positioning messages are created around these product attributes for the two product lines. Packaging is also made consistent with these attributes to create that whole product image. Classic product line needs to be packaged in premium glass bottles with a golden plating. Style product line for teenagers will be in colourful glass bottles which are cut on sides to give it a style and powerful cuvy shape.   Creative Campaigns around Positioning Messages One of the problems with fragrance is that the penetration rates are not that high. However, a lot could be done to bring more consumers into the fragrance market. Critics say that marketers focus too much on youth, and that the scents and sometimes racy advertising campaigns aimed at this group have turned off older consumers. Appealing to women in their 30s, 40s and 50s and those who have lost touch with fragrance with an appropriate offer and marketing campaign could bring in much additional revenue. So having nostalgic and retro campaigns would be a good way to target the segment of middle aged upper class and upper middle class women. Celebrities can be actresses like Elizabeth Taylor and Julia Andrews. They can promote the Xclusive Classic brand around creating images of classic and vintage stuff never ceases or use everlasting films like Lawrence of Arabia. Moving away from contemprory stars to more stars from the classical age would be good to convince and influence changing UK consumers especially among the aged upper class segments. (The Freelibrary, 2007) Avertisement targeted at adult women Use of gold plated bottle cover and golden color font in a classic written style Xclusive *Julie Andres, an actress from yester years still a living legend to be a brand ambassador of the Classic product line Similarly for the teenage segment, celebrities from field like politics, business, sports could be chosen who can give an image of style and confidence. A study conducted among young UK women chose a set of role models like Margaret Thatcher, Marilyn Monroe, Kylie Minogue, Jamie Ogata (Confident Japanese UN official). (Cranfield University, 2009) We can probably use them as celebrities to push our style and confidence image in the mind of teenagers. Unlike adults, teenagers are more image shoppers. They can be triggered for an instant purchase by a sudden stimuli. (Telegraph, 2008) Advertisement targeting teenagers: Bold confident young women, curvy bottle shape with bold red font usage Xclusive Re-inventing Shopping Experience Shopping for fragrances needs to be made easier, and stores better adapted to how consumers browse and buy. Research by Paris-based JMG Research shows that the consumer is looking for new retail formats. She is looking for a new experience and is very reactive to new propositions. When something is out of the ordinary she will buy, says JMG Research managing director Jà ©rà ´me Goldberg. New retail store formats have to be tried out like eliminating counters in department stores, merchandising by fragrance family or creating areas for replenishment for the consumer who is only looking for that service. In a recent survey, majority of those questioned did want to see fragrances organized by brand, but 40% also said that they would like to see fragrances organized by the way they smell. Many UK women middle aged consumers now go in for a fragrance collection. This basically tends them to be more brand loyal. Fragrance is emotional and the industry needs to pay more attention to this rather talking about technical information. There needs to be beauty assistants who are helpful and knowledgeable and not just push the latest launch, says John Ayres, director of UK-based fragrance consultancy Pandora. Sales people should be doing a lot more educational selling rather than aggressive as consumers have more options to choose from. (Articles base, 2007) Leaflets in boxes should also contain information for the consumer on the fragrance, on how to wear and tips on fragrance layering and its ingredients. This is standard for many prestige skincare brands. Also samples can be used to explain fragrance notes. http://www.bglam.com/wp-content/uploads/2009/12/discount-3.JPG (Sample online perfume catalogue) Another trend is the moving away from class to mass channels for purchase. UK consumers now prefer Tesco to specialised classes like department stores.

Things Fall Apart: Egwugwu Mask

The Egwugwu were a significant part of not only Umuofia, but the Ibo culture as a whole. They represented the spiritual ancestors of Umuofia. They were similar to the â€Å"justice system† of today. The Egwugwu were seen as wise and ultimately the most respectable members of the clan.They would review a case of the people and agree on a ruling they felt was â€Å"just†. For example, Achebe writes about the Egwugwu judging the case of Uzowulu and his constantly abused wife from page 88 to 94. Even though there were some people who did not agree with the decisions of the Egwugwu, they never dared to speak out against them.Achebe tells the reader the origin of the Egwugwu when writing â€Å"†¦the spirits of the ancestors†¦emerged from the earth. The Egwugwu house†¦faced the forest, away from the crowd, who saw only its back with the many-colored patterns and drawings done by specially chosen women† on page 88. This explains the reader the secrecy and importance of the Egwugwu. They were so sacred that the house they came from couldn’t even face the rest of Umuofia.For my project, I created a mask similar to the one Achebe describes on page 90. This spirit is portrayed to â€Å"[have a] springy walk. He looked terrible with the smoked raffia body, a huge wooden face painted white except for the round hollow eyes and the charred teeth that were as big as man’s fingers.† ( Achebe 90).I have added clay shaped as teeth to my mask to represent the â€Å"charred teeth† (Achebe 90). Additionally, I was unable to find horns as Achebe also tells us the spirit has, so I have added feathers instead. This mask would be used anytime the Egwugwu is out in public. The spirits are unable to remove theses masks because doing so would be â€Å"murder† (Achebe 186). Also, I have added scorings to the mask to show the detailed markings carved into actual tribal masks.

Teachers and other administrators should be trained and...

Teachers and other administrators should be trained and required to carry firearms to school. There are many school shootings happening around the world. Teachers carrying firearms could protect their students, fellow teachers, and themselves from being harmed. Teachers will be able to react more quickly while waiting for law enforcement to arrive at the scene. Having teachers and administrators carrying guns will also give students a feeling of safety and security. Just because a teacher is trained in carrying a firearm it does not necessarily mean that they will ever have to use it. The training is a precaution for if the unfortunate event of a school shooting. The teacher should have enough training to feel confident in using it†¦show more content†¦The less people injured during school shootings the better it is. The idea of teachers and administrators carrying guns would then be a success. The Columbine school shooting happened at Columbine High School in Little ton, Colorado on April 21, 1999. Two students, Dylan Klebold and Eric Harris, went into their school with guns and explosives with the intentions of killing as many people as possible. The two students killed twelve students, one teacher, and injured many more students before each of the shooters committed suicide (Curtis 3). If a teacher was given the right training and carrying a firearm, they could have stopped Klebold and Harris sooner and less students would have been wounded and murdered. On December 14, 2012 in Newtown, Connecticut, a twenty year old man, Adam Lanza, went into Sandy Hook Elementary School and opened fire in two rooms. He murdered twenty children and seven adults before turning the gun on himself (Fahrenthold). Once again, if one of these teachers would have carried a firearm, they could have possibly saved the lives of the first graders and the adults that were murdered. Gene Hoffman said in the U.S. News and World Report in December of 2012, â€Å"We also have to be honest withShow MoreRelatedKeep Guns from Campuses 1374 Words   |  5 PagesDear Mortimer I am writing this paper to persuade you to rethink your position concerning the preemption of firearms regulation regarding college campuses. All over the world violence occurs when we least expect it. As the human race evolves, so does the technology we use. We have acquired the ability to kill a man without being in his general vicinity. With just the slight movement of my finger I can end someone’s life. One small confrontation could lead to a terrible travesty. In the United StatesRead MoreGuns in Schools2018 Words   |  9 PagesGuns in Schools With the number of mass school shootings and incidents of violence in schools that have been reported since April 20, 1999; the public is crying out for stricter laws to help protect our children. In direct response to the Columbine High School shooting, schools across the country adopted a variety of â€Å"safety† measures that included mandatory uniforms to prevent the wearing of gang colors and allowing faculty to more readily identify intruders, installation of metalRead MoreArmed Teachers: Superheroes of the Future?1364 Words   |  5 Pagesconsidered outcasts, Eric Harris and Dylan Klebold, walked into Columbine High School in Colorado, opened fire and murdered twelve students, one teacher, while injuring twenty-four additional students before turning the gun on themselves. In 2007, Seung-Hui Choo, a senior at Virginia Tech, shot and killed thirty-two people and injured seventeen others, before turning the gun on himself. It was the deadliest mass shooting at a school in United States history. In 2012, Adam Lanza, shot and killed his motherRead MoreShould School Employees Should Not Carry Guns2544 Words   |  11 Pageslock down the school! There’s an intruder with a gun, and he’s holding a class at gunpoint!† yells the principal. According to School Guard, the average police response time is 18 minutes, and the average school shooting lasts twelve and a half (â€Å"Why SchoolGuard?†). By the time the police arrive, the criminal has vanished but left many students and staff fighting for their lives. Providing the safest environment possible should be a very important aspect to a school, so teachers should be able to defendRead MoreThe Great Debate the Pros and Cons of Guns in the Classroom2910 Words   |  12 Pageskilling people. When violence happens in school shootings, drive-by shootings, assassination of public officials, or in the workplace and shopping malls, Americans demand something be done. This dem and fuels the debate between gun rights and gun control activists. It fuels the debate over the interpretation of the Second Amendment. It fuels the debate on allowing citizens to carry concealed weapons in gun-free zones. This makes us ask the question: Should guns be banned from college campuses? TwoRead MoreActive Shooter7891 Words   |  32 PagesActive School Shooter Introduction The intention of this paper is to look at and present some issues and strategies that members of a school community think about when trying to create safer schools. Particularly when addressing an active shooter in a school setting. A major issue to consider when trying to keep all schools safe, is the simple fact that no two schools are the same. Understanding this can lead us to the conclusion that it is impossible to have one global plan or program that canRead MoreArming Teachers In Schools2238 Words   |  9 Pagesarming teachers to defend our nation’s students Since the establishment of public education in the United States, schools have provided a sense of security and belonging to their students. Although sitting through lectures and doing homework may not be the most exciting thing in the world, students will always have a lunch to eat, a roof over their head, and a supportive teacher or counselor that they can talk to. Despite the â€Å"safe† environment and presence of authoritative figures on school campusesRead MoreGun-Free Zones Do Not Make Us More Safe Essay2971 Words   |  12 Pages Columbine High School, Littleton, Colorado, 1999; Trolley Square Mall, Salt Lake City, Utah, 2007; Virginia Tech University, Blacksburg, Virginia, 2007; Westroads Mall, Omaha, Nebraska, 2007; New Life Church, Colorado Springs, Colorado, 2007; Pearl High School, Pearl, Mississippi, 1997. All of these, except Colorado Springs were in areas designated as gun-free zones, places where state, federal, and/or private property laws and regulations forbid people from carrying a firearm, except law enforcementRead More School Shootings in America Essays5717 Words   |  23 PagesConnecticut, Georgia, Colorado, Virginia, Oregon, Michigan, and Tennessee are the sites in which some of the most viscous school crimes have occurred. In this day and age it seems as if school isnt a safe haven for Americas children anymore. School shootings are on the rise more than ever in todays society with kids as young as 9 years old committing these gruesome crimes against their classmates and instructors. T o see this type of action among kids is heartbreaking and sad. People wonderRead MoreWhy Guns Should Be Banned9306 Words   |  38 Pagesall guns in the USA. Gun violence and gun control have been in the news a lot lately. This is because of the recent shooting in Newtown, Connecticut where 20-year-old Adam Lanza shot twenty children, six adult staff members at Sandy Hook Elementary School and his mother at their home. Later on he committed suicide. Since the mass shooting, there’s been an explosive discussion about whether the US has to tougher their laws or even ban civilians from having guns. Some say the culture of permissiveness

International Investment Law An Alternative For...

BITs International investment law was developed as a response to the inadequacies of the customary international law in protecting foreign property by providing responsibility to host state.[footnoteRef:2] Most of capital exporting countries was developed states which required better market access commitments from capital exporting countries, and also better standards of investment protection.[footnoteRef:3] The failure to conclude multilateral investment agreement forced developed states to find an alternative for investment protection. Consequently, bilateral investment treaties become the most common legal tools to provide both protection and promotion of investment.[footnoteRef:4] In addition, according to (?..) a massive breakthrough in the development of international investment regime occurred after the end of World War II during the Bretton Woods negotiations, the idea came from Keynes to create an international trade organization.[footnoteRef:5] [2: Historical development of inv estment treaties p.71] [3: Historical development of investment treaties p.71] [4: Historical development of investment treaties p.71] [5: Is it time to change traditional BITs] Bilateral investment treaty (BIT) was signed for the first time in 1959[footnoteRef:6] in the purpose to create legal certainty in international investment law.[footnoteRef:7] In addition, it could be claimed that the purpose of early BIT (Germany-Pakistan BITs) is to spread capital from developed state toShow MoreRelatedThe Lack Of Environmental Concern In Indonesia1081 Words   |  5 PagesConcern under Indonesia’s Investment Agreements The presences of FDI on tourism in Indonesia, in particular, foreign hotels are not only covered under the GATS, but also international investment agreements. The role of the latter has been increasingly significant as Indonesia has concluded agreements, covering tourism. Specifically, Indonesia has concluded preferential trade agreements (‘PTAs’) that include investment chapters, such as AFTA and ASEAN-Japan FTA although investment has traditionally beenRead MoreChallenges Of Islamic Finance Industry1207 Words   |  5 Pagesnecessity of protection of investments accounts, regulation in relation to Islamic contracts and treatment of investments accounts and risk management. He also highlights liquidity, as the critical issue. There is a lack of management instruments in central banks to manage liquidity in Islamic banks. The Sukuk market is expected to continue to expand very rapidly, and its development will give Islamic banks access to the high-quality liquid assets needed to comply with international liquidity standardsRead MoreFor Employee’S Health And Safety: . As Worker Are Doing1583 Words   |  7 PagesAct 1976 †¢ Disability Discrimination Act 1995 But now The Equality Act 2010 includes: †¢ Protection against direct and indirect discrimination, harassment and victimization in services and public area, working place and type, education, transport. †¢ Protection against indirect discrimination to disability. †¢ Gender pay discrimination. †¢ Protection religion or belief. †¢ Equality in recruitment and promotion. (GOV.UK) Advertisement: advertisement includes any notice, circular, label, wrapping, invoiceRead MoreDomestic Tourism1426 Words   |  6 Pagesespecially when compared to international tourism, it is possible to start with three fundamental observations: * 11. In contrast to international tourists, domestic tourists know the destination, its language, its customs, its laws, its climate, its cultural context. This has at least two consequences: * 111. As a general rule, domestic tourists are more demanding, especially when it comes to the quality of products, and also with regard to their consumer-protection rights * 112. OutRead MoreFdi Instruments Advantages and Disadvantages11102 Words   |  45 Pages........................ 8 A. B. C. 3. The Framework for FDI PIs and Promotion ............................................................. 9 The Policy Dimensions ........................................................................................... 14 PIs ............................................................................................................................ 18 Key Issues for Effective FDI Promotion ....................................................................Read MoreExport Promotion Strategy vs. Import Substitution Strategy1745 Words   |  7 Pages1. Introduction It was the export promotion (EP) strategy that accounted for East Asians states success of economic development. Meanwhile, many other developing countries such as Latin America countries had committed to an alternative strategy, import substitution (IS). The IS strategy yielded disappointing results: most of these countries did not succeed in either industrialization or economic growth while export-oriented industrializations (EOIs) sustained fast economic development. DataRead MoreDevelopment Of The Middle East And Asia5825 Words   |  24 Pagesdifferent models of investment liberalization and protection.(41) In 1980, the United treaties Agreement for the Investment of Arab Capital was signed in the Arab States creating an Arab Investment Court and its first decision was given in the case of Tanmiah v. Tunisia, 12 October 2004. In addition, the European Economic Community (EEC) and some African, Caribbean and Pacific (ACP) states concluded the Lom? III and Lom? IV Conventio ns, both of which had sections addressing investment.(42) In 2007, theRead MoreDevelopment Of The Middle East And Asia5825 Words   |  24 Pagesdifferent models of investment liberalization and protection.(41) In 1980, the United treaties Agreement for the Investment of Arab Capital was signed in the Arab States creating an Arab Investment Court and its first decision was given in the case of Tanmiah v. Tunisia, 12 October 2004. In addition, the European Economic Community (EEC) and some African, Caribbean and Pacific (ACP) states concluded the Lom? III and Lom? IV Conventions, both of which had sections addressing investment.(42) In 2007, theRead MoreThe Shift from Fordism to Post-Fordism and Possible Future Routes for Capitalist Organization1731 Words   |  7 Pagesaccumulation; it implies some correspondence between the transformation of both the conditions of production and the conditions of reproductive wage earners. This must entail the formation of a knowable and predic table configuration of norms, habits, laws, regulating networks and so on that ensure the unity of the process, i.e. the appropriate consistency of individual behaviors with the schema of reproduction. This task of regulating and ensuring the sustainability of the regime of accumulationRead MoreInternational Business in Bangladesh- an Investment Destination in South Asia5955 Words   |  24 PagesScope and objective of the study: The main purpose of the report is to show a concrete Overview of Current International Business Growth Prospects in Bangladesh. The report will show Private Investment Trend, Investment Incentives Potential Sectors For Investment, Legal security for investment etc. Methodology: The information gathered for the report is through the use of primary and secondary sources. The whole information has been gathered from internet, different books, manuals, class lecture