The February and October Revolutions free essay sample

This paper describes the Russian Revolution and its major causes. This paper describes the causes of the February and October Revolutions of 1917 including: World War I , the social discontent of the Russian peasantry and poor government and leadership. The February Revolutions causes can fall under the three main sections: World War I, peasant reaction to social conditions, and poor government and leadership. World War I was the most evident and serious of the causes. The beginning of World War I caused a public surge of patriotic enthusiasm (37), but alas this enthusiasm could not withstand the many consequences of the war. Firstly the Russian Army suffered crushing defeats and loses(37), which could only cause patriotic morale to dwindle the more they kept losing. These constant-crushing blows took a number of soldiers lives, which also meant a significant lose in the number of peasants because they made up a significant amount of the infantry, as a result of the implemented draft. We will write a custom essay sample on The February and October Revolutions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This, to say the least, did not make the peasants and soldiers very pleased. The soldiers discontent was justified; they were not getting the equipment they needed, because most of the manpower was on the field and Russia was late to industrialize. This lack of equipment and technology cost the lives of many Russian troops.

Positive vs. Negative Commands in Spanish

Positive vs. Negative Commands in Spanish Spanish uses a different verb form for positive direct commands (such as do it) than it does for negative direct commands (dont do it) in the familiar second-person form, that is, when speaking to tà º or vosotros. Note the differences with the following regular verbs, all of them in the imperative mood. Pronouns in parentheses are optional and are included here for clarity: habla (tà º) (speak, you singular); no hables (dont speak, you singular); hablad (vosotros) (speak, you plural); no hablà ©is (vosotros) (dont speak, you plural) come (tà º) (eat, you singular); no comas (dont eat, you singular); comed (vosotros) (eat, you plural); no comis (vosotros) (dont eat, you plural) vive (tà º) (live, you singular); no vivas (dont live, you singular); vivid (vosotros) (live, you plural); no vivis (vosotros) (dont live, you plural) The same endings are usually used for most of the irregular verbs as well. Note that the negative form of familiar second-person commands is the same as the present subjunctive form. Here are some examples of sentences showing the difference with irregular verbs: Ve a casa. (Go home, singular) No vayas a casa. (Dont go home.) Id a casa. (Go home, plural) No vayis a casa. (Dont go home, plural.) Hazlo. (Do it.) No lo hagas. (Dont do it.) Hacedlo. (Do it, plural.) No lo hagis. (Dont do it, plural.) Dime. (Tell me.) No me digas. (Dont tell me.) Decidme. (Tell me, plural.) No me digis. (Dont tell me, plural.)

Transitions words and phrases for essays †Pro-Academic-Writers.com

Transitions words and phrases for essays Academic and professional writing is immensely important component of college curriculum. Students are assigned to write extraordinary essays, good papers, conduct researches, analysis. Results should be presented in clear academic language. To convey ideas and points clearly, the experienced writer applies transition words and phrases. Transition words and phrases are important elements. They display relationships between different parts of one sentence or abstracts within one text. They help introduce idea, result, contrast, creating coherent text. Most students know that transition words and phrases are like bridges between long sentences. Numerous articles have been dedicated to this topic on trustworthy resources. It is the fact - not every student understands the difference. They tend to misuse words used to express different purposes or make connections between sentences. Following article will give you a better understanding of classification and usage of linking words. You will find how to write texts that are easy to read. HELP WITH MY PAPER Transition Words and Phrases Classification Correct usage of linking phrases depends on how well you understand their meaning. The better you know how to write paragraphs using them, the more effective it is. Each transition phrase has its purpose, idea and influence upon the reader; words can be split into four main categories with subcategories. In each category, the words are classified depending on what you (writer) want to show. Additive Transitions At large, category includes words and phrases that add idea, introduce or show similarity with something that has been mentioned in abstract or sentence before. The category is divided into six subcategories with various purpose and reason: addition introduction reference similarity identification clarification Sometimes students experience difficulties with words giving reference – speaking about (this), considering (this), with regards to (this), etc., which is basically the tool to return back to a specific idea, go forward, or emphasize the connection. Examples: Speaking about wedding, I loved the dress of the bride! John has never been to England before. Let alone, London. Doctor James spent three years working on his report; moreover, he did not ask anyone to help him. He did everything on his own. To tell the truth, I was reluctant that I was not invited to the dinner; I did not want to see his family. Merry was not a movie lover; for instance, last time we went to see a movie, she was complaining about neighbours eating popcorn. The contract covers force majeure cases, including fire, storm, heavy rains, and earthquakes. Adversative Transitions Adversative transitional words are used waiting for-and-against essays. To make the text coherent presenting contradictory points or facts, the writer uses adversative transitions. He/she introduces traditional view. He/she gives the reader a reasonable argument supporting another idea. Reading text, you can feel smooth transition from one sentence to another. This category lists words and phrases to make emphasis, present contrary arguments, make concession, dismissal, and, finally, replacement. Examples: Products grown without any biochemical are healthier. Yet, it is difficult to protect them from insects. It is difficult to find a good lawyer these days, but, once, you have found one, you will get a decent legal support regarding any matter. We have not received response form the commission yet. In any case, we will continue working on this project. The candidate must have a good command of Italian, or at least, upper-intermediate level to prepare and submit reports. GET YOUR A-GRADE Causal Transitions This category is subdivided into different subcategories to put emphasize and show cause, reason, effect, result, and purpose. These linking words present consequence and condition and create coherent relationships. Causal transitional phrases create smooth transition from one sentence to another; they make it understandable and logical to read. Examples: As a result of bad weather, numerous flights have been delayed. For the purpose of gathering technical staff members of the board, human resources department is obliged to reschedule our meeting. On condition that the results are positive, we will have a small party to celebrate. In order to get the parcel by the deadline, I called the agency twice but nobody answered. Sequential transitions The last important category left is sequential transitional words. The category includes subcategories, mainly, numerical, continuation, conclusion, digression, resumption, and summation categories. This group shows chronological sequence, summarizes what has been stated before, or help add logical sequence. Examples: First of all, I would like to express gratitude to everyone, who participated in this exhibition. To summarize, I would like to say that finally, we have made a great discovery that will help cure this disease. To get back to the point, please look at the second slide again. If you still in doubt and do not know how to use transitional elements properly - find professional writer's help! List of transition words and phrases Usage of Transitions Effectiveness of the text depends on correct usage of transition words. To present ideas clearly, writer should feel where to use specific word that will create a link. Excessive usage of transitions makes the text â€Å"cluttered†. Before you start working on your essay or paper, consider which ideas and the order in which you want to present them. Think of links you can use to make connection between ideas. Transitional words and phrases will help you create corresponding relationships. Do not forget about logical summary; it is important to remember - the same transition should not be used many times. Use words from the same category and subcategory, if you need to make a similar link. Instead of using the word â€Å"finally† twice, you can use â€Å"in summary† or â€Å"in conclusion†. HELP ME WRITE MY ESSAY The right usage of linking phrases will improve your academic writing skills and increase scores that your papers and essays get. Write texts that are efficient, easy to read and logical.

Evolution Lab Assignment Example | Topics and Well Written Essays - 750 words

Evolution Lab - Assignment Example One particular animal, which gained Darwin’s attention, was the finches on the island. It was through studying these finches that Darwin came up with one of the most important terms in evolutionary biology which is one of the driving forces for evolution: natural selection. Natural selection plays into the role that nature selects organisms, which are best fit for the environment. Those that have the traits that give them the best advantage in environmental conditions will survive and proliferate while those who have the inferior traits will not thrive and die out (Darwin, 2010). In this particular simulation, we were looking at what the effects of precipitation on two separate islands and how it would affect the size of the beak on a species of finches. We are able to make this hypothesis due to the fact that we know that the amount of precipitation will influence the different types of flora and seeds, which will grow on the island. This can affect size, hardness, and shape of the seeds and this will have a direct effect upon the size of the beak of the finch that inhabits the island. Our hypothesis was that of non-directionality, meaning that we did not know how precipitation was going to affect beak size in any particular direction, but we knew that the precipitation was going to have an effect on how flora grew on the island, thus this would have an effect on beak size. Materials Since this was an interactive simulation, very few materials were needed in order to complete this lab. A computer with an active Internet connection was necessary in order to use the online simulation software in order to collect the data, due to the fact that this observational data would be impossible to be collected over the thousands of years. Methods The first step of being able to run the experiment was to log onto the site in order to carry out the experiment at http://www.biologylabsonline.com/axia/EvolutionLab/. Next, depending on the experiment, the experimenter has the option to set the variables that they are interested in looking at. For the case of our hypothesis, we are looking at beak size in relation to precipitation. The independent variable is the initial size of the beaks. The experiment calls for modifying the precipitation on the islands in order to see if this has an effect on beak size. On one island, move the precipitation to the extreme of there is no precipitation and then on the other island, move the precipitation to the maximum amount of precipitation the island can have. Set the amount of time to look at over the course of three hundred years and run the experiment. Then look at and analyze the data to see if the data matches the proposed hypothesis. Data Parameter DARWIN WALLACE ------------------------------------------- Initial Beak Size: 12.0 mm 12.0 mm Heritability: 0.7 0.7 Variance: 1.0 1.0 Clutch Size: 10.0 eggs 10.0 eggs Precipitation: 35.0 cm 20.0 cm Population: 200.0 birds 200.0 birds Island Size: 0.5 km 0.5 k m Darwin ------ Wallace ------- Discussion and Results As can be seen from the graph, we have an interaction effect at the start and then both populations diverge from each other as time progresses. On Darwin Island, where the precipitation was observed to be 100.0 cm, there was an increase in beak size as time increased. On Wallace Island, where the precipitation was observed to be 0.0 cm, there was a decrease in beak size as time increased. Based on this result, we can conclude that over the 300-year

The Gothic Imagination Essay Example | Topics and Well Written Essays - 2500 words

The Gothic Imagination - Essay Example Gothic literature was named for the apparent influence of the dark gothic architecture of the period on the genre. Also, many of these Gothic tales took places in such "gothic" surroundings, sometimes a dark and stormy castle as shown in Mary Wollstoncraft Shelly's Frankenstein, or Bram Stoker's infamous Dracula" (Gothic). The American critical theorist Eve Sedgwick has been a chief contributor to the idea of Gothic imagination. To understand the term "Gothic" let us note that there is a great relation between Gothic and romance. As Sedgwick, in The Coherence of Gothic Conventions which studies the relationship between Gothic conventions and the ways in which its practitioners use language and structure narrative, remarks, "Gothic" has not been the supplest of terms. (Sedgwick 1986) An analysis of the popular novels, The Castle of Otranto, Frankenstein, and Dracula would give the best idea of what a Gothic Novel is. This is a discussion directed towards the same. The writers beginning with Horace Walpole in his The Castle of Otranto through the famous writers like Mrs. Radcliffe, M G Lewis, Mary Shelley, Maturin, Melville, Faulkner, and Stoker have dealt with the elements of what is now termed the Gothic literature. Their works take the readers to world of sublimity and great imagination. â€Å"Their Gothic novels attempt to submerge the reader in an extraordinary world in which ordinary standards and moral judgments become meaningless and good and evil are seen as inextricably intertwined. Gothic writing is closely related to romantic: both are the product of a profound reaction against everyday reality and conventional religious explanations of existence. But while romantic writing is the product of faith in an ultimate order, Gothic writing is a gloomy exploration of the limitations of man" (Hume 1969). Thus many of the Gothic considerations come to our discussion. The genre of Gothic fiction merges the elements of both romance and horror. This literary tradition has its beginning with Horace Walpole's novel The Castle of Otranto which came out in the year 1764. As the introductory essay of Three Gothic Novels remarks, "a reader familiar with the Gothic novels of the end of the eighteenth and the beginning of the nineteenth century will easily recognize in them th emes and proceedings which were stock-in-trade of the tales of terror" (Fairclough et al 1968. p. 7). The finding out of the beauty in elements of terror itself changed the concept of the literary appreciation. The discovery of Horror as the source of delight reacted on men's actual conception of beauty itself: the Horrid, from being the category of the Beautiful, became eventually one of its essential elements, and the 'beautiful horrid' passed by insensible degrees into the 'horribly beautiful" (Fairclough et al 1968. p. 10). The examples of the novels show that the gothic genre is especially noted for its appeal of terror and mystery and it cannot be smothered. "The Gothic novel is defined not by its stock devices-ruined abbeys and the like-but by its use of a particular atmosphere for essentially psychological purposes" (Hume 1969). The Gothic novels of the writers like Walpole, M G Lewis, Mary Shelley, Melville, Faulkner and others submerge the readers in a world where ordinary standards and ethical conclusions are

Introduction to Special Education Essay Example for Free

Introduction to Special Education Essay * students with exceptionalities exhibit differences in learning and behaviour that significantly affect their educational potential they have exceptional needs that cannot be met by typical approaches to schooling * special education is constructed and delivered to suit the specific strengths and needs of students with exceptionalities The Modern History Of Special Education. * special types of educational services provided as far back as the 18th century * modern era of special education began in the 1960s during the civil rights movement (rejected existing practices of separately educating students who were different) * early forms of special education designed to reduce perceived threats to normal students History Of Special Education (Legislation Affecting Special Education) * some Canadian provinces enacted special education legislation as early as 1969 * 1975 ground breaking legislation in U. S.  Education for All Handicapped Children Act. * least restrictive environment * individualized education program (IEP) * categories of exceptionality * 1978 Javits Gifted Talented Students Act brought number of identifiable categories to eleven * 1990 Individuals with Disabilities Education Act (IDEA) added traumatic brain injury and autism to create the thirteen categories used today * IDEA â€Å"children with disabilities† instead of â€Å"disabled children† The No Child Left Behind Act: signed into law in 2002 * addresses four critical concerns. * accountability of educators for student academic achievement * flexibility of specialized funding implementation to maximize student achievement * option for parents to change child’s school if achievement is not at expected level * use of scientifically proven methods to have all children reading by end of grade three Is NCLB Making a Difference? Criticisms: * students with exceptionalities not exempt from district-wide or state-wide yearly achievement tests (law recently changed – flexibility option) * lack of available funding. * more emphasis placed on math and reading at the expense of other curricular topics To date, NCLB legislation has not significantly affected special education practices in Canada. How Is Special Education In Canada And The United States Similar? * basic practices follow the same conceptual models * major difference is way it is governed * U. S. operates under federally-mandated laws * each Canadian province and territory has own education legislation * most relevant federal law in Canada is Canadian Charter of Rights and Freedoms Prevalence Of Students With Exceptionalities * vast majority of classrooms now include students with exceptionalities * statistics difficult to acquire in Canada * U. S. Department of Education (2002) * 8. 8% of all students have exceptionalities * 85% of these have mild disabilities * twice as many males as females Inclusionary Practices * until the mid 1980s, special education services delivered wholly or partially separated from regular classrooms * all Canadian provinces have currently adopted philosophy of inclusion. * students with exceptionalities are provided with appropriate educational programming in  appropriate environments * regular classroom is first placement option * Inclusionary Practices * inclusion better than integration or mainstreaming because it does not try to â€Å"fix the child† to suit the system * inclusion does not replace the term special education because it does not provide specific definitions for implementation * educators support inclusion but are concerned about its lack of procedures for implementation Non-Categorical Model. * data-based approach to instructional planning * does not rely on specific labels * proponents feel that labels frequently stigmatize, isolate, and stereotype individuals with exceptionalities * more concerned with functional educational services than outcomes of assessments Categorical Model * students’ needs and abilities are defined and then identified, classified, and categorized * most widely used and accepted approach. * allows educators to design effective educational interventions without over-generalizing the characteristics of specific categories to any one child * textbook emphasizes categorical model * teachers need to know the criteria used to identify students with exceptionalities and how the criteria varies across categories * allows teachers to readily notice problems that children may be having * eliminates confusion and frustration when teaching students with exceptionalities.

Alice Munros The Red Dress and The Day of The Butterfly Essays

Alice Munro's The Red Dress and The Day of The Butterfly â€Å"The Red Dress† and â€Å"The Day of The Butterfly† are two very interesting stories, written by an exceptional Canadian author, Alice Munro. Both of these stories are well written and can be associated with what goes on in today’s society. The principal characters, human relationships, and the importance of symbolism exist, in both of these stories, strongly. There are many similarities, and also differences between the two short stories, that compare and contrast what can be viewed upon in our daily lives.   Ã‚  Ã‚  Ã‚  Ã‚  The principal characters of â€Å"The Red Dress† is the narrator, who’s name never gets revealed throughout the story, and the principal character in â€Å"The Day of The Butterfly†, Myra, have many similarities. These principal characters are both females with low self-esteems. Both Myra, and the narrator have no control over their lives, and therefore strive for their own unique individuality. However they both suffer because of the control that their parents have over their lives. They both have few friends and strive to be popular. However until they become individuals themselves they will continue to suffer.   Ã‚  Ã‚  Ã‚  Ã‚  Another contribution to the story is the human relationships, that take place between both of the main characters. These character relationships are completely different. The narrator has many problems with her mother, and her best friend. The main conflicts that take place between both of the stories...

Importance of Time in Chinese Culture Essay

The importance of time is always dependent on the different perspectives of people’s origin, particularly culture. â€Å"Time is one of the most important bases by which culture rests and all other activities revolve† (Riggs et al 31). Different cultures handle time differently. In the past, time was measured in daylight, darkness, or in seasons; however, nowadays, time has become more important and more complicated. Yet, no matter how complicated it has become, it always boils down to the influence of culture, just like China, one of the countries with a very rich culture. The impact of modernization in China on the changes of Chinese’ behavior is significant. However, these changes in their behavior have had a more significant impact on their values. Indeed, Chinese seem to have never given up one of their most important cultural characteristics, Guanxi, which up until now, remains as an important Chinese business element. In the advent of globalization, Chinese has kept and reinforced this unique characteristic even in the most important socio-cultural changes. Yes, China has indeed undergone substantial cultural changes; nonetheless, with regards to the thinking and dealing process, modern China remains rooted to its traditional Yin Yang approach, and this is reflected on their shrewd use of time to keep their relationship intact. Because Chinese people value relationship more than anything else, as they believe that this could lead them to success, it is logical to expect that the Chinese society concentrates on fluid/multi-focus time value. Chinese people are both famous and infamous in different negotiations for their wise use of time as their bargaining tool. Chinese are known to have adept ability to run down the clock because they prioritize their relationships with their associates or business partners first. This way, they know that the value of relationship or guanxi continues. Moreover, Chinese can afford or stand to play the waiting game, provided that there is always someone left to invest and spend for them. Cultures around the world have developed their own way of responding to time. The dimension for time orientation is based on two aspects; the relative significance the culture gives to its past, present, and future, and its way of approaching the time. China has indeed embraced globalization since the last three decades. Despite this, its stronghold to its culture is still very evident. This is because China is considered as a past-oriented culture country. Countries that fall under this category have a culture that is largely leaned towards the past; they see their future as a repetition of their past experiences. Moreover, they have high respect and regard for their collective historical experiences and their ancestors. As per David Thomas’ description of the country, China embraces its tradition and culture of ancestor worship and has strong pride of its customary and cultural persistence for over thousands of years (73). The Chinese society holds the perspective that their past is their guide on how to live their lives in the present. According to an old Chinese proverb, â€Å"Consider the past and you will know the present† (Quotations). Work Cited Riggs, James, et al. Industrial Organization and Management. Manila, Philippines: McGraw-Hill, Inc. , 1980. Lo, Vincent. Chinese Business Culture: Guanxi, An Important Chinese Business Element. 17 March 2005. 01 May 2009 Thomas, David. Cross-Cultural Management: Essential Concepts Second Ed. California: Sage Publications. 2008. Quotations. 14 February 2008. 01 May 2009.

Restaurant Observation Essay Essay

When given the task of finding a restaurant that has an open kitchen a restaurant that comes to my mind was the Harut’s restaurant. I want to write about the exterior of the restaurant, dining area, and kitchen stuff and area. The exterior of the restaurant was not good .The restaurant located behind a gas station. The smell of the gas was terrible. The parking lot littered with trash and most of it seemed to be wrappers from the Subway in the next door. In addition, there was a burrito wrapper from Harut’s and drink napkins from the bar. The parking lot was well lit with no bulbs out of commission. The landscaping left much to be desired. At first glance, this particular Harut’s has no curbside appeal. The parking lot leads right onto the sidewalk. The signage was appropriate in the fact that is has the name of the restaurant on it, but not appropriate in the fact that it’s too high and the first time I went there I didn’t even know where I was goi ng. The signage was also very hazy. Dining area was also bad. Upon entrance of the restaurant, I noticed that the garbage was overflowing. The floor of the established was dirty. The area where their â€Å"condiments† are stores was disgustingly un-kept. It was a four-tray temperature storage unit. It contained vegetables, green and red salsa and some more. Contents from each tray were cross contaminating the other trays because in order to get the desired condiment you have to reach under an awkward sneeze guard. Kitchen staff and area. I walked to the register to make my order and where the men using the cash register with his bare hands took my card and swiped it through the machine. Immediately after that, he went to the refrigerator and with his shiny hands began to stretch and pull out something. Many things here made me quite nauseous. The fact that he had something disgusting all over; his hands touched my personal belongings with those hands then began to rub them all over my food. Behind the glass wall that I was, watching from me noticed some of the most horrifying food handling practice that I will most likely ever see again. Refrigerator and freezer doors left continually open. I saw no sanitation cleaning tools so I am not sure how they were cleaning their hands or their utensils. During the course of my meal, none of the employees went to wash their hands.

Free Essays on Japanese Education System

Understanding the Japanese people and culture requires understanding the factors that mold them. Particularly important are those components which influence them in their formative years. The Japanese education system is one of the most influential agents molding Japanese youth. Given the large amount of time that Japanese students spend in schools, it is little wonder that the education system plays a tremendous role in determining the fabric of Japanese society. An examination of the "typical" high school experience illuminates the function of the education system in Japanese society. Getting to School Japanese high school students do not drive cars. Many either walk or ride bicycles if the distance is not too great. In other cases, students must take public buses and trains, often changing lines several times in order to reach their destinations. It is not uncommon for students to spend two or more hours each day on public transportation. After junior high school, students attend schools based on standardized high school entrance examination scores. As a result, some students travel a great distance to attend the school determined by their test scores. The school day begins at 8:30, so students may leave home as early as 6:30. While some students sleep or study during their long commute, public transportation also provides a chance for socializing with peers. Student behavior on the way to school is regulated by school policies. These policies may prohibit certain activities in publicchewing gum, consuming snacks, reading books while walkinganything that might reflect badly on the reputation of the school. Each school has a unique uniform that makes its students easily identifiable to the public. School policies often require students to stand on buses and trains, leaving seats open for other passengers in order to demonstrate consideration. In practice, however, the behavior of students tends to relax as they move farther away... Free Essays on Japanese Education System Free Essays on Japanese Education System Understanding the Japanese people and culture requires understanding the factors that mold them. Particularly important are those components which influence them in their formative years. The Japanese education system is one of the most influential agents molding Japanese youth. Given the large amount of time that Japanese students spend in schools, it is little wonder that the education system plays a tremendous role in determining the fabric of Japanese society. An examination of the "typical" high school experience illuminates the function of the education system in Japanese society. Getting to School Japanese high school students do not drive cars. Many either walk or ride bicycles if the distance is not too great. In other cases, students must take public buses and trains, often changing lines several times in order to reach their destinations. It is not uncommon for students to spend two or more hours each day on public transportation. After junior high school, students attend schools based on standardized high school entrance examination scores. As a result, some students travel a great distance to attend the school determined by their test scores. The school day begins at 8:30, so students may leave home as early as 6:30. While some students sleep or study during their long commute, public transportation also provides a chance for socializing with peers. Student behavior on the way to school is regulated by school policies. These policies may prohibit certain activities in publicchewing gum, consuming snacks, reading books while walkinganything that might reflect badly on the reputation of the school. Each school has a unique uniform that makes its students easily identifiable to the public. School policies often require students to stand on buses and trains, leaving seats open for other passengers in order to demonstrate consideration. In practice, however, the behavior of students tends to relax as they move farther away...

Assessment of ALDI Marrketing Plan

Today, marketing is a fundamental aspect and have assisted most companies around the globe to achieve growth potentials. Apparently, institutions that value total quality management and customer satisfaction usually position the business at a good point to compete favorably in the market (Wilkie, et al. 2015, p. 424). To favorably compete in the dynamic business environment, most organizations align their objectives with its functions units including the finance, human resource, and operation management.   The selection and targeting of the right customers and provision of customer-centric products are among the primary considerations that most business has relied on to develop marketing strategies.   Efficient marketing requires the employment of professional marketers who can perform an appropriate media planning and ensure enacted measures culminates to the desired objective. The most important factors of production are the qualified marketing department, operation management, and above all the financial resources (Stannage, 2106). Marketing, therefore, is the process of positioning the product to the consumers to influence their buying decision (Kotler & Keller, 2016). A focus is usually on the customer's purchase behavior and afterwards informing and promising them that the qualities they might be seeking are contained in the product. In the report, I have explored the marketing strategies used by Aldi Australia in overcoming the fierce competition that has existed in Australia market for a long period. Also, the report has described the background of Aldi, followed by an analysis of the marketing strategies the company has used since the incorporation in 2001, and further offered recommendations to boost marketing strategies currently used. From the conclusion, it is apparent that marketing is a critical function that plays pivotal roles in the success of business, more so, the Aldi Stores in Australia. History about Aldi dates back the year 2001 when the players in the grocery industry recognized its presence in Australia market. Before this period, the company was in operational but under different names and if not, it was under different management and existed in other countries. Aldi operates beyond the borders, for instance, most of Europe, and it majorly deals in the grocery industry (Grant & Butler, 2011, p. 49-90). Because the report intended in assessing the marketing strategy plan for Aldi in Australia, other areas like the United Kingdom and the United States where the company operates were not captured. Despite starting when a significant market share was dominated by Woolworth and Coles, the embrasure of technology and adoption of low pricing strategy has enabled it overpower these competitors and emerge as one of the best supermarkets to shop in Australia (BBC, 2015). Besides, Aldi makes a monthly sale of more than a billion every month where an average of 6.1 million people shops in Aldi stores located all over the country. The investment of about $2.8 billion in the grocery industry shows that the company is large and there and it records an annual turnover of about $7billion. However, measures need to be enacted to enhance the implementation of marketing strategies, in consideration of the changing customer needs and preferences. The company is currently aiming at establishing more stores in the Southern region of Australia to increase the number of stores from about 450 stores (Ruddick, 2012). However, the expansion in the major city has been a problem because of the discriminative State regulations governing planning and developments in urban cities. These bureaucracies existing for smaller firms to establish development projects in the major city has negatively impacted on the pace of infrastructural growth for Aldi. This restriction has bee n a major setback to the administration of the company. In the recent days, the technological breakthrough has been the primary factor that has significantly boosted the efforts of sales persons and promoted media planning. Aldi has appropriately utilized the, marketing mix â€Å"4ps†, promotional mix â€Å"Mc Kinsey 7s†, opportunities and strengths and financed promotional and marketing plans (Pash, 2016).   A thorough understanding of the external environment through the use of environmental tools assists the management to gain knowledge about; the magnitude of competition as well as customers purchasing behaviors (Solis, 2011, p. 201-202). Relying on the internal environment is importance in customizing on the strengths and opportunities. Over the period, Aldi has been keen in applying a marketing approach that tally with the company financial ability (Pash, 2016).   This part has, therefore, assessed the marketing strategies and further proposed other approaches to be applied by the management of Aldi. Aldi is a famous company in the provision of quality products at relatively low prices. In addition, its marketing strategies are well known to buyers because they focus much on the market needs and company mission. Indeed, Aldi has been more influential to suppliers and manufacturers to offer quality products at lower prices (Muston, 2014). The company has, however, applied the following sales and marketing measures to convince and attract customers. As we talk today, Aldi is one of the leading sellers of grocery products to the most of the people in Australia who are known to uphold price sensitive character. First and foremost, Aldi has utilized pricing strategy to win the favor of the customers. The approach has involved selling quality products to customers at the lowest price. Despite the company just being a dealer, it has managed to offer its products to consumers at affordable prices. Additionally, their services have been satisfactory. From statistics, the company offers its products as cheap as at 25%, in comparison with the prices offered by other supermarkets (Chung, 2015). Secondly, Aldi has applied marketing mix and sales promotional mix. These two are the major approaches used by companies. Aldi is not an exceptional. The marketing mix has included the elements of price, product, place and price (Voberda, et al. 2011). The price aspect however, was a major strategy as discussed above. The marketing mix led to the distribution of the products near customers. Aldi has established most stores at convenient places that are reached by customers. Marketing mix has, therefore, been greatly depended on by the company and it was successful because of the unlimited support from the shareholders (Lancaster, et al. 2002). Furthermore, it has utilized advertising through electronic media like the Television and Radio.   It has an excellent record in monitoring the effectiveness of the advertising media as well as media planning. Apparently, these two forms are reached by most of the target market served by Aldi. Also, Aldi has been using differentiation strategy. Under this approach, it has ensured that the right products are offered to the customers. They offer products that are needed by consumers but not any product (IBIS world, 2016). And the interesting part above all is that these products are usually of the best quality. Users found it very unusual to shop in Aldi stores where there is a variety of products, of high quality and at the lowest cost. Sincerely, this approach is the best holistic experience customers have had from Aldi. As per now, Aldi is still performing well in the grocery industry. The success is not only in Australia but also experienced in the other parts where the company has affiliates. With the developments experienced in technology, businesses are imperatively required to perfect the current operational and marketing approaches (Bradley, 2010, p. 90-120). Therefore, the enhancement of these strategies can be possible through normal changes based on the prevailing market conditions. Some of the additions and considerations that are supposed to be implemented by Aldi are discussed below: First, Aldi has to embrace integrated marketing communications. Through this method, the marketing approaches utilized are usually complemented by the others. Those that become ineffective are, however, are boosted by the other. Consequently, a large number of customers will be reached. However, this approach works well if the organization has enough funds to finance the initiative (Kotler & Keller, 2016). But the long-term effect is that it enhances most number of the targeted population to reach more information. Secondly, it should adopt creativity and innovations through incorporating technology into organizational processes. For example, talented employees indeed bring new ideas and methods of overcoming the fierce competition on the market. Being a company that has redefined the grocery industry in Australia, and applying the cost leadership approaches, it will be ironical to found that the same company is lagging behind in technological know-how. The adoption of technology will automatically enhance the use of social media, internet, and other electronic sources to promote its products (Lancaster, et al. 2002). In the long run, the company will found itself in a scenario where other transactions will be conducted by e-commerce. Thirdly, Aldi should focus on the use of publicity. Substantial investment in publicity will foster a good relation with the customers who will consequently develop customer loyalty. Though it has been involved in a marketing campaign, this trend should continue by adding more focus on it (Shimizu, 2016, p. 25-26). Lastly, it should enhance the marketing mix strategies by using appropriate sales promotion techniques. Through market research, the firm can understand when to use a particular form of marketing and sales promotion mix (Reicheld, et al. 2010, p. 121-126). For these methods will timely inform the consumer about the new developments in the products and price to offer them an opportunity to perform price comparison. Most importantly, Aldi should use appropriate form according to customer segmentation to ensure everybody has sufficient information about the company. Wrapping up, it is apparent that marketing is a fundamental subject for any organization. An effective marketing strategy will be the reason for the success, contrary in which failure will be inevitable.   The management of Aldi applies effective sales and marketing techniques that were much customer-centric which have resulted in this unquantifiable success. For instance, the pricing strategies have attracted most customers to prefer purchasing the products from Aldi stores. However, this method was not the only strategy that resulted in the success. There are others like advertising, public relations, market campaigns, differentiation and more. It thus implies that there is a great need for businesses to consider all possible measures for them to withstand the changing market. Most importantly, the opportunities and strengths should be adequately relied on in turning the hostile external environment bearable.   The marketing mix 4ps and Mc Kinsey 7s model should appropriately c ombine for the goal of meeting organization short and long term objectives. Through embrasure of the discussed topics, Aldi has managed to reach where it is and considering the plans that are already in place and the company will still grow. BBC, (2015). Aldi overtakes Waitrose's market share. BBC News dated 8th April, 2015. . [Online] Accessed on 19 th Jan, 2017, from: https://www.bbc.co.uk/news/business-32218170 Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.90-120 Chung, F. (2015). The Supermarket switch is on as Aldi takes top award in customer satisfaction: Business retail July 21 2015. Accessed online on 19 th Jan, 2017, from: https://www.news.com.au/finance/business/retail/the-supermarket-switch-is-on-as-aldi-takes-top-award-in-customer-satisfaction/news-story/3ce35413bb26d01118190010c9cb0916 Grant, R., & Butler, B. (2011). Contemporary strategic management: An Australasian perspective, John Wiley and Son Australia, 5(21), 54-90 IBIS world, (2016). Supermarkets and Grocery Stores in Australia: Market Research Report. Retrieved on 19 th Jan, 2017, from https://www.ibisworld.com.au/industry/default.aspx?indid=1834 Kotler P & Keller, (2016). Marketing Management 15 th Global Edition published by Pearson Education Australia Pty Ltd. Lancaster, G., Massingham, L. and Ashford, R. (2002). Essentials of Marketing: Fourth edition. New York: McGraw-Hill. Muston, P (2014). Marketing Practices and Strategies for Aldi:  slide share, retrieved on 19 Jan, 2017, from: . Pash, C.   (2016). Aldi opens its battle with Coles and Woolworths in South Australia: Business Insider Australia. Accessed on 19 th Jan, 2017, from: https://www.businessinsider.com.au/aldi-opens-its-battle-with-coles-and-woolworths-in-south-australia-2016-2 Ruddick, G. (2012). Billionaire Aldi heir Berthold Albrecht dies at 58. Retrieved on 19 th Jan, 2017, from: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9729434/Billionaire-Aldi-heir-Berthold-Albrecht-dies-at-58.html Reicheld, Z and Sasser, N. (2010), â€Å"Enhancing Customer Retention Through Relationship Marketing†, Journal of Marketing, 6 (11): 121-126. Shimizu, Koichi (2016). Co-marketing (Symbiotic Marketing) Strategy: (Japanese) 5th edition, Souseisha Book Company, pp.25-62. Stannage, T. (2106).‘Marketing help: Marketing Strategies that work.   Business Consultancy Services,  weblog post,  retrieved 19 January 2017, from: . Solis, B. (2011). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, Inc. pp. 201–202. Voberda, H., Morgan, R., Reinmoeller, P., Hitt, M.A., Ireland, R.D., Hoskisson, R. (2011) Strategic Management: Competitiveness and Globalization, South Western: Cengage Learning. Wilkie, D., Johnson, L., White, L. (2015). Overcoming late entry. The importance of entry position inferences and market leadership: Journal of Marketing Management, 31: 424

CCEI1220P4 Essay Example | Topics and Well Written Essays - 500 words

CCEI1220P4 - Essay Example This was a cognitive test, which Jacob failed. He never made any effort to think and search where the rattle was hidden, but instead he chose to cry. It was also an emotional test for Jacob to look for toys beyond his tracking area, which he also failed. As a baby, we would expect things to come easy for him, but he should have also endeavoured to find the toys at least. Based on the findings I made in activity 1, some of the actions that I will take when planning activities for Jacob are enhancing the classroom to ease movements, improve the kinds of toys that Jacob plays with and also establish games that could improve the cognitive development of Jacob. When enhancing the classroom, I will install things such as maps or directions on the floor to indicate where I have hidden the objects to make it easier for Jacob to find them. I will also introduce Jacob to toys such as building blocks. Cognitive games such as stacking blocks or emptying and filling objects can enhance motor learning, spatial awareness and effect, as well as cause. Through such games, infants, such a Jacob, can learn to be deliberate with their movement actions. Finally, I will incorporate games such as hide-and-seek, which can help Jacob learn analytic skills. I will ask Jacob to hide something in the trashcan or in another site away from where they are and ask other students t o find it. Also, this can teach language, as well as direction-following skills. Writing summaries of narratives is perhaps the most flexible ways or techniques of presenting a story. Summaries of narratives do not essentially tie the teacher down to chronological order, the way dramatisation and dialog do, nor do they need a focus on one specific feature of the tale, as descriptions normally do. This makes summaries of narratives one of the most prominent tools in an author’s toolbox, as well as one of the trickiest. Narrative summaries aid in coming up action plans in that they